The company's primary business are:
developing and licensing WebRatio, an innovative software tool for model-driven Web applications development
selling training and consultancy services in model-driven Web applications development
developing key Web applications using WebRatio

The target market includes Web agencies, software integrators, IT consulting companies, IT departments of medium/large companies and public administrations.

Web Models strategic objectives are:
- Transfer WebRatio technology and all its advantages to the global market
- Innovate and constantly improve WebRatio, following the market needs, exploiting connections with high-value research centers and investing the 30% of resources in R&D
- Create a network of partners and competence centers
- Develop key Web applications for customers

WebRatio is a software tool for Model-driven development of Web applications. It is based on two main concepts:
the conceptual modleing of the Web application
the automatic generation of all the source code needed for running the Web application

The use of WebRatio results in a number of benefits for the development team and stakeholders of a Web application:
- Focus on requirements rather than on technologies: more time is dedicated to the analysis of the user requirements and to prototyping (up to 80% of the total development time)
- Customer satisfaction: thanks to the prototyping approach, the development work can be done alongside with end users since project starts
- Productivity: the total effort for delivering an application (from requirements to maintenance) is at least 30% less than using a traditional approach