Rti's multimedia activities are managed by the Interactive Media department, which has the task of creating services and content to be used across different platforms (digital terrestrial, internet, teletext and telecoms), and with the aim of developing new synergies and promoting content extension initiatives with regard to the traditional core business focused on free generalist TV.

Internet
R.T.I. Interactive Media is composed of three macro areas:
- Mediaset.it, television
- Jumpy, community
- Tgcom, news

Mediavideo
R.T.I. Interactive Media realize also Analogical Mediavideo Teletext and Digital Mediavideo Teletext

Mobile
The objective in the mobile segment is to provide innovative content and services in two directions that are synergic with other channels of the Group:

- brand extensions, aimed at leveraging brands/formats that are already well-established with the TV audience (e.g. the multimedia game during the broadcast of Grand Prix)

-interactivity, aimed at establishing a close link (voting, polling and inbox, or rather the use of SMS text messaging during broadcasts) between users and the most popular programmes (Amici, Controcampo, Grande Fratello).

At beginning of 2007, Interactive Media has launched the internet mobile portal (wap.mediaset.it) developed as a wap-based mobile site, delivered via the Mobile Operators portals under one umbrella brand: Mediaset.it